The Super Bowl ads: What makes creative ideas resonate
Only in America, where the relationship between sport and commercialism is unlike anything seen in the rest of the world, is so much focus given to one night’s adverts – the Su
Making the most of your ad-tech story
You only have to look at the coverage of the recent Facebook scandal with Cambridge Analytica to realise that the ad-tech industry and the issues surrounding it are very much in th
How to broadcast your message in the crowded VoD industry
The past decade has seen a seismic shift across the broadcast industry. Content-hungry viewers have moved from traditional linear TV viewing to accessing more personalised OTT opti
I don’t buy it…
…and apparently neither do Marks & Spencer, Vodafone, Sky, HSBC, Lloyds, Royal Bank of Scotland, McDonald’s, L’Oréal, Audi, Sainsbury’s, Argos, the BBC and the British
The business of broadcast
Broadcast took centre stage at Mobile World Congress 2017, during which arguably the most high profile keynote speaker was neither a telecoms veteran nor a mobile magnate, but Netf