Measuring the impact of PR campaigns
I had a new business meeting last week with a start-up whose main focus wasn’t on our relationships, nor on how we work, but instead was on how we measure the impact of these thi
Microimpuls deploys Irdeto Trusted Home to protect Connected Households
MOSCOW, Russia – (28 January, 2020) – Irdeto, the recognized leader in digital platform and cybersecurity, today announced that its Trusted Home solution will be deployed by
Robust, reliable, relevant: harnessing data to power the news agenda: Pt II
Yesterday, we hosted the latest in our Babel Talks event series, and reported on just some of the insights shared by our expert panel. In part II we highlight further approaches an
Robust, reliable, relevant: harnessing data to power the news agenda
Eight out of ten business leaders would trust a claim from the media if it was supported by data. This is an entirely fabricated statistic, but it illustrates the impact facts and
Finding order in chaos: how PRs can navigate the UK’s noisy news agenda
Chaos theory teaches us that it is possible to find order in chaos, and predict the unpredictable. In the face of Brexit uncertainty and political turbulence, communications teams
How to PR your CSR: a three-step strategy for communicating and promoting CSR credentials
Over the next couple of weeks, conversations among global elites will be dominated by Davos, with the World Economic Forum’s annual meeting in the Swiss Alps taking p
Creating data for the media
Come and join us at Babel’s panel discussion on 21st January, at the Amba Hotel Charing Cross, London. On Tuesday 21st January, Babel is hosting a breakfast panel discussion
CONMEBOL Selects Irdeto for Online Piracy Detection & Brand Protection Services
Irdeto’s proactive services will help protect CONMEBOL brand and content from piracy and cybercrime CES, LAS VEGAS – 7 January 2020 – CONMEBOL, the governing body of football
Dear Santa, all we want for Christmas at Babel…is tech!
Last Christmas, not only did I give you my heart, but I also provided you with a list of all the weird and wonderful tech the Babel team is wishing for this Christmas. This year, i
PR predictions for 2020
Making predictions in the world of public relations and communications is always a dangerous thing, but now that 2020 has arrived, here’s a list of five that I feel reasonably co