A year in the life of PR: Transformation, digital, purpose and press
As 2019 draws to a close and the Babel team wrap up their to-do lists in anticipation of a well-earned break, Babel MD Jenny Mowat makes some observations about the PR industry as
Media planning ahead of MWC Barcelona 2020: creating a PR runway that works
With 2019 soon drawing to a close and one of the most significant events in the telecoms calendar fast approaching – we sat down with Paul Campbell for a Q&A on the best medi
Where to start with data-led storytelling
The media and public at large have an increasing appetite for facts and figures, which add colour and credence to any sort of content. As such, influencers are always after more nu
PR lessons from fast-moving politics: key trends and tactics in play
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – an
CGI models, ghosts and gorging on data – dissecting PR measurement with the PRCA
You might be a little confused by the headline, scratching your head and wondering what the hell CGI models and ghosts have to do with measuring PR campaigns. All in good time, dea
Q&A with Babel’s newest recruits (double trouble?)
The Babel team is growing, and we’ve recently hired two new consultants onto our graduate scheme – Teddy and Jessie. To find out more about what led them to Babel and how they
“MWC is not the destination, it’s a stopping point on your journey”
[vc_row][vc_column][vc_column_text]Forbes, RCR Wireless, Comms Business and IDC share their thoughts on the telecoms trade show during Babel’s MWC panel event. It’s that time o
News hijacking: our approach to executing this key PR tactic
Issues jumping, or ‘news hijacking’ as it’s sometimes referred to, is an age-old PR tactic that helps clients’ stories and messages cut through the noise by providing immed
Part 2: How do you grab the media’s attention at MWC? Find out from the influencers that matter
Come and join us at Babel’s panel discussion on November 28th, at the h Club in Covent Garden On Thursday, Babel is hosting a breakfast panel discussion aimed at driving best-pra
2019 Election Debates: Why the messaging and delivery of our potential leaders missed the mark in the persuasive stakes
As the two main party leaders went head-to-head this week, trading blows in the first TV debate of this year’s general election campaign, it’s clear that neither leader managed