Top 5 summer reads for PR and marketing professionals
Well, the summer is upon us (for now) and for many of those in work it means a bit of a summer break. I’ve had mine, soaking up sun, sherry, and cheese in Jerez de la Frontera, a
Why the PR show must go on despite the summer shutdown!
The never-ending Brexit debacle; the plight of Theresa May and the battle to succeed her as Prime Minister; the fractious diplomatic situation developing with Iran; “the wacky am
Babel expands senior management team with new appointments
Appointments of Jenny Mowat as UK Managing Director, Matt Humphries as International Director and Joanna Timmermann as Head of Creative, Content and Integration
Three steps for creating social media campaigns with impact
Before the internet became a one-stop-shop for information, the number of touchpoints a brand had with its target audience was limited. Today, with the internet at our fingertips,
The right way to take your PR global
With H1 now behind us, many brands are refining plans for the second half of the year. For those with expansion on their mind, this can mean taking their brand communications inter
Behaving like Children: Unleashing Creativity
I recently conducted a training workshop around ‘generating creativity’ for a group of people who tend to be more in the ‘logically thinking, planning space’. The aim
Have you nailed your H2 comms strategy?
It is hard to believe that we’re already over halfway through 2019 and the longest day of the year has come and gone. Fortunately, we’re finally seeing some sunshine and for ma
That’s a LTWrap! A (slightly political) rundown of LTW 2019
Once again, another London Tech Week concludes in what was a particularly gloomy-weathered five days. Aside from our brilliantly attended PR Start-up Clinic this Tuesday, a number
How to harness the media to grow your start-up: Insights from Babel’s London Tech Week panel
It’s no secret that the media landscape is changing. Editorial teams are shrinking, and journalists have ever-more demanding job roles, having to source and create their own digi
Avoiding the Whac-a-Mole security response
This year’s Infosecurity Europe was awash with all and sundry from the security sector. Away from the bright lights of the conference floor, the speaker programme covered some fa