Making the most of your ad-tech story
You only have to look at the coverage of the recent Facebook scandal with Cambridge Analytica to realise that the ad-tech industry and the issues surrounding it are very much in th
Media relations, and the importance of being a journalist’s best friend: PT II
Weeks into joining the team at Babel, I wrote a blog on the importance and evolution of media relations. In part II, I share media relations tips and common pitfalls for the PR pro
Telecoms event season is under way – are you ready?
The telecoms event season is upon us again. More telecoms you say? It’s barely been 11 weeks since Mobile World Congress! Yet May and June will see a number of key telecoms event
Media relations, and the importance of being a journalist’s best friend: PT I
Welcome to my first Babel blog! Having recently joined the London team, I wanted to focus on a topic which I personally feel is one of the most important within our industry: media
Effective B2B media monitoring (minus the cost)
[vc_row][vc_column][vc_column_text]Almost everyone working in PR and communications with B2B companies struggles with media monitoring. When I have conversations with clients about
GDPR – one month to go
This week marked a major point in everyone’s data regulation diaries: one month to GDPR compliance. There was a time when we had to spell out this acronym, but by now, understand
TV technology, slot machines and Elvis? It must be NAB….
Babel has worked with companies in the broadcast, video and media space for many years, and as part of this has delivered countless NAB campaigns. Our expertise in this sector mean
USA Today, Tomorrow and into the Future
Babel may be headquartered in central London, but we are an agency with an international reach, and have invested heavily in one particular territory, possibly the most important i
Half man/half machine
Cyborgs are a reality; living, breathing and walking among us. Think I’m joking? Just ask Elon Musk, who believes that in order to stay relevant (and avoid becoming “house cats
Hollywood tech: Futuristic gadgets making movies memorable
I love a bit of futuristic tech in a film, from the hoverboard in Back to the Future to the lightsabres in Star Wars; it’s the iconic gadgets that make these movies so memorable.