Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Secrets to running a successful remote-working PR agency: top tips from the Babel team
This week, the UK got a plan (of sorts) to help lead us out of lockdown. Some of us might be filtering back to offices soon, but most businesses will continue to operate with remot
How tech will transform the high street post lockdown
March 11 2020 – the day that the World Health Organization declared the outbreak of COVID-19 a pandemic. The global restrictions on movement over the following 12 months have mea
Top PR media pitching tips: Part II
Last week, I considered some top tips for engaging with key media. Now, for part II, I’ll report back on conversations I’ve had with journalists themselves, during which I unco
#BabelTalks series: A year of COVID-19 – the impact on cybersecurity and media engagement
A lot can happen in a year. On 11th March one year ago, the World Health Organization briefed the world’s media and declared COVID-19 a pandemic. In the 12 months since, we’ve
Beating the January Blues – Coverage Highlights
It may have been a tougher January than usual for the world, but the team at Babel has been delivering some cracking work in spite of that. Here are just a few of the highlights fr
What do telco media want? Babel spoke to TelecomTV’s Ray Le Maistre to find out…
At Babel, we work closely with clients across the technology and telecoms sector. But we also work very closely with our friends and allies in the media. This week, we thought we
What’s up with WhatsApp: the messaging app meltdown
In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the pas
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
2021 tech industry predictions: part II
What will be going on in the world of tech this year? A number of the Babel team shared their technology industry 2021 predictions last week, with the rest of the gang revealing th