What do telco media want? Babel spoke to TelecomTV’s Ray Le Maistre to find out…
At Babel, we work closely with clients across the technology and telecoms sector. But we also work very closely with our friends and allies in the media. This week, we thought we
What’s up with WhatsApp: the messaging app meltdown
In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the pas
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
2021 tech industry predictions: part II
What will be going on in the world of tech this year? A number of the Babel team shared their technology industry 2021 predictions last week, with the rest of the gang revealing th
2021 tech industry predictions
What’s 2021 got in store for the technology industry? Can we expect to see flying taxis swooping through our skies and robots roaming our streets? Or will it be another year of Z
Jumping on the news: Babel highlights from 2020
I still get a buzz from coverage; I think that’s pretty important at any level in this job. And with its fast pace and instant impact, issues jump responses are a smart way to ge
2020 according to Google
This week, Google launched its Year in Search 2020. The campaign focused on the idea that ‘the most human trait is to want to know why’. In perhaps the most uncertain year in l
Babel Insights: Keith Dyer, Editor, The Mobile Network
Babel’s Dan Parris, recently caught up with Keith to discuss the media landscape and how it has changed this year, as well as what trends he anticipates seeing for the telco
Cybersecurity in 2020: tales and trends in the new normal
One thing we often hear from our cybersecurity clients is how rapidly the threat landscape is evolving. Adversaries are relentless in their pursuit of new innovative ways to infilt
Whitepaper launch: Navigating the nightmare before Christmas: How retailers can maximise share of voice and mind
Black Friday has been and gone, non-essential retailers have thrown open their doors (for a limited time only?), and the Christmas countdown has begun. And yet – both Debenhams a