How retail tech comms professionals can help avoid a nightmare before Christmas
You only have to walk down any high street to realise the full impact of the pandemic on the retail sector. Shuttered shops, reduced opening hours and fewer people treading the pav
Top PR trends: covid communications
I’ll skip all the ‘new normal’, ‘seismic changes’, ‘plunge new depths’ chatter. We know 2020 has transformed the way most industries operate, and PR is no different.
Why tech marketers should plan for 2021 with confidence
As soon as we started to appreciate the huge global significance of COVID-19, it was clear that the world of work would never be the same again. Now, six months since the start of
Agriculture 4.0 – why the digitalisation of farming is a smart choice
Farming is one of the oldest professions, with prehistoric records indicating it could date back as far as 23,000BC. And, like many other industries today, farming is experiencing
#BabelTalks fintech: Watch the webinar now
On 2nd September, Babel hosted a panel of industry experts and media to discuss the state of trust in the fintech market, and the steps organisations can take to effectively manage
#BabelTalks webinar: Fintech – A Question of Trust?
With just one week to go until Babel’s next virtual panel event, we have been diving into the fintech industry to gain a greater understanding of the trust gap between the se
Will Coronavirus disrupt silly season in 2020?
Will Coronavirus disrupt silly season in 2020? For all the talk of the ‘new normal’ in 2020, one area that seems to have been overlooked is the media’s so-called ‘silly sea
Pandemic PR: How sport has proven the power of authenticity
In a ‘normal’ world, professional sport is polarising enough. Stars are regularly antagonised in tabloids, and an executive-level scandal never seems to be too far away either.
What it’s like to be on a micro-placement in the Virtual World
I had my routine all planned out. I’d wake up at half six (much to the despair of my university-influenced body clock), get dressed, eat a bowl of unbranded breakfast cereal and
The tale of the angry Aussie minister – what not to do in a media interview
It’s 1993 in Darwin, Australia. ABC television reporter Jeremy Thompson turns up at the offices of Territory Transport and Works Minister Max Ortmann. An appointment has been mad