How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
PR analytics: data, creativity, and insights
What do dog food and the UK government have in common? Both rely heavily on analytics for effective PR! I wrote recently about measurement in PR. You might have guessed it’s a re
Why video didn’t kill the radio star
As it’s World Radio Day, we wanted to take this opportunity to celebrate everything about the medium that connects audiences and communities around the world. No other medium has
The truth about trust
In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But i
The Super Bowl ads: What makes creative ideas resonate
Only in America, where the relationship between sport and commercialism is unlike anything seen in the rest of the world, is so much focus given to one night’s adverts – the Su