That’s a LTWrap! A (slightly political) rundown of LTW 2019
Once again, another London Tech Week concludes in what was a particularly gloomy-weathered five days. Aside from our brilliantly attended PR Start-up Clinic this Tuesday, a number
How to harness the media to grow your start-up: Insights from Babel’s London Tech Week panel
It’s no secret that the media landscape is changing. Editorial teams are shrinking, and journalists have ever-more demanding job roles, having to source and create their own digi
Avoiding the Whac-a-Mole security response
This year’s Infosecurity Europe was awash with all and sundry from the security sector. Away from the bright lights of the conference floor, the speaker programme covered some fa
You don’t have to be in London to be a successful tech start-up
London start-up: “If you aren’t based in London – do you even start-up bro?” Every other start-up: “Well, actually…” Sound familiar? Thought so. It’s a bit of a pro
Big ambitions, small budget: PR strategy for start-up success
As a specialist technology PR agency (that works with companies big and small, and at all stages of growth), we understand how difficult it can be for start-ups wanting to get thei
Industry Thoughts: An interview with Jo Timmermann, Babel’s Director
On the 11th June, Babel will be hosting its own London Tech Week event: Harnessing the power of the media to grow your start-up. As the second in our Industry Thoughts series, I sa
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo
How will AI evolve the PR industry?
Artificial Intelligence – or AI as it’s commonly known – is a popular buzzword in most industries. But recent headlines have cast negative shadows over the technology when it
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho