Why 2021 is a crucial year for the growth prospects of greentech firms
“I am told by scientists that 50% of the reductions we have to make to get to net zero are going to come from technologies that we don’t yet have. That’s just a reality.” T
The pros and cons of open source for ecommerce
In 2003, the SARS outbreak saw a surge in people afraid to go outside and so start to shop online. Skip forward to the Covid-19 pandemic in 2020 and we saw the stockpiling of essen
All action in April: coverage highlights
The theme of our March coverage really showed how we can maximise on calendar events like International Women’s Day and Budget announcements. April had fewer of those opportuniti
Africa banks on cryptocurrency
Cryptocurrency markets are booming once again. Ethereum has hit its all-time high and Dogecoin is riding Elon Musk’s coattails to the moon. But with so much talk about cryp
Three myths about media briefings
Media briefings are one of the most important ways to get your message out. They provide the forum to go beyond what’s written in a press release, explain your views on bigger in
Impartiality in 2021: How the news is fighting hard to rebuild trust in media
Originally written by Ashwinder Bedi in the aftermath of ‘Stop the Steal’ US Capitol Riots… It’s been four years since the historic day the truth was most famously cont
Babel welcomes new consultants: Q&A with Henry and Rob
The Babel team has some new faces! New starters Robert Shrimpton (consultant) and Henry Young (consultant), introduce themselves and share a little bit about what brings them to Ba
Consumer data sharing: more opportunity than threat
This month, our client Acquia asked us to commission research into the controversial issue of third-party consumer data sharing, to understand the impact of likely changes this wil
Three tips for an effective in-person Mobile World Congress 2021 strategy
Still planning on attending MWC? Here are three tips for how you can effectively plan and prepare for the show, despite all the uncertainty… When Nokia, Ericsson, Oracle and Face
Making your voice heard in the aftermath of a cyber attack
If you work in b2b tech PR you are likely to recognise the scenario. Another big brand has hit the headlines, becoming the latest company to be hacked. Sensitive customer data has