The changing social media landscape
I don’t think that any of us could have predicted that a global pandemic would cause us to spend most of 2020 and 2021 in a national lockdown. Apart from the pandemic changing ou
Maintaining lockdown behaviours: The continued need for digital growth
Even before the pandemic, companies were coming to terms with the fact that increasing digital marketing efforts and selling via e-commerce was a move likely to improve their busin
Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
Consumer data sharing: more opportunity than threat
This month, our client Acquia asked us to commission research into the controversial issue of third-party consumer data sharing, to understand the impact of likely changes this wil
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Cyber trends to watch in 2021
Looking back at 2020 it’s difficult to see past the elephant in the room. For the majority of the last calendar year, the COVID-19 pandemic has defined our everyday lives, the wa
How to set up and promote the perfect virtual event or webinar
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned. There are, of course, alternative ways of hosting
How to host a virtual event: advice from a PA journalist
Mobile World Congress was the first major tech sector event to be cancelled due to COVID-19 back in February. At the time, many businesses wondered how they’d manage to go ahead
Planning your communications strategy for H2
Many businesses are now in the position of planning for the second half of what has been one of the most unpredictable and disruptive years in memory. However, some businesses will
The Super Bowl ads: What makes creative ideas resonate
Only in America, where the relationship between sport and commercialism is unlike anything seen in the rest of the world, is so much focus given to one night’s adverts – the Su