Value of video redux
2018 saw an ever-increasing roster of companies (technology brands or otherwise) utilise video in their inbound content marketing, or as part of their media relations campaigns. La
MWC19 Barcelona: There’s always time for a communications programme
For many companies in the telecoms and technology sectors, Mobile World Congress is the focal point for marketing and sales efforts in Q1. The event, which is now only five weeks a
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
Influencers unite to discuss MWC19 Barcelona
[vc_row][vc_column width=”2/3″][vc_column_text]Most people associate this time of year with autumn leaves and darker nights. However, for mobile sector specialists like
Mobile World Congress Americas: who’s got the cutting edge?
In June 2016, CTIA partnered with the GSMA with the objective of bringing more diversity to the US’s largest telecoms trade show. And so, ‘GSMA Mobile World Congress Americas
Telecoms event season is under way – are you ready?
The telecoms event season is upon us again. More telecoms you say? It’s barely been 11 weeks since Mobile World Congress! Yet May and June will see a number of key telecoms event
USA Today, Tomorrow and into the Future
Babel may be headquartered in central London, but we are an agency with an international reach, and have invested heavily in one particular territory, possibly the most important i
Thoughts of a Fira first-year: MWC isn’t just a telecoms event
I returned home from Mobile World Congress in Barcelona last week to be greeted by the freezing Beast from the East. As I tried to stay warm, I also took the time to reflect on my
Mobile World Congress day III: Barcelona showcases a smart world
The title of ‘smartest city’ is hotly contended and much disputed. Digitalisation, energy-efficiency, cost-savings, connected infrastructure, as well as better public transport
Mobile World Congress day II: An immersive experience
Visiting another country is all about immersing yourself in the culture and customs, and Mobile World Congress this year had a similarly immersive theme. It’s no longer enough to