The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
Measuring the impact of PR campaigns
I had a new business meeting last week with a start-up whose main focus wasn’t on our relationships, nor on how we work, but instead was on how we measure the impact of these thi
Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl
The creativity in PR conundrum
What makes a PR campaign ‘creative’? How can you encourage creativity among your team? And what must creative content deliver for clients? The answers to these questions are ju
Tips for creating your brand messaging
American business executive Meg Whitman once said: “When people use your brand name as a verb, that is remarkable.†It obviously helps having a short, snappy and distinctive na
Why the PR show must go on despite the summer shutdown!
The never-ending Brexit debacle; the plight of Theresa May and the battle to succeed her as Prime Minister; the fractious diplomatic situation developing with Iran; “the wacky am
Big ambitions, small budget: PR strategy for start-up success
As a specialist technology PR agency (that works with companies big and small, and at all stages of growth), we understand how difficult it can be for start-ups wanting to get thei
The role of PR in space exploration
Following a seven-month journey, NASA’s Mars InSight probe this week reached its destination and landed safely on the surface of the red planet, providing another example of in
Debunking common PR myths
I’m sure many PR professionals will agree; public relations is one of the most misunderstood of industries. When I ask friends and family if they know what I do, I’m usually me
(Issues) Jump and Shout, and Make Your Comments Stand Out
Constantly keeping a finger on the pulse with the latest stories and trends, and finding ways to engage with media discussions are key components of any PR campaign. At Babel, weâ€