Public relations: An Unexpected Journey
Public relations is like nothing I’ve ever been involved with before. Since joining Babel a month ago, I’ve had very few moments where I haven’t been learning something new.
My First Month In PR
It’s hard to know exactly where to start when writing about my first month in PR. “You’ve only been there a month. How much can you even have to talk about?”, I hear you
From post-truth communications to VR – PR in 2017
Evolution in such a fast-moving industry can take time, but calls for the rapid evolution of communications were loud and clear at the PRCA’s “2017: The Year of…” event
Making a show at CES
Show’s over, folks. CES wrapped this week, and as millions of pounds worth of technology and intelligence were packed up and flown out of the Nevada desert, those following the s
Immersive experiences: PR’s New Year’s resolution
January is traditionally a period of reflection and resolution. So, what can we learn from PR strategies in the past, to improve reach, engagement and quality of campaigns going fo
Babel expands horizons with Cambridge office opening
If you’re keeping up to date with your PR industry news, you might have read that yesterday Babel officially announced the opening of its second UK office. While we’re headquar
5G – an open opportunity that can still be defined
In early 2013, when I had just started working in telecoms PR, LTE was the hottest topic in the sector. With speeds twice as fast 3G, it transformed the way people used their phone
Preparing for Mobile World Congress (MWC) – what does Google Trends tell us?
Every January from about the second week, after we’ve all recovered from the Christmas and New Year festivities, the team at Babel receive a certain type of call from compani