How to make it in sustainability communications
An ever-increasing awareness of the fragility of our planet, and in parallel today’s media fuelling the need for transparency, has created an expectation on all businesses in reg
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Cyber trends to watch in 2021
Looking back at 2020 it’s difficult to see past the elephant in the room. For the majority of the last calendar year, the COVID-19 pandemic has defined our everyday lives, the wa
Top PR media pitching tips
Pitching story ideas, product announcements and press releases to trade and national journalists is one of the most fundamental aspects of a job in PR. However, with fewer journali
2021 tech industry predictions
What’s 2021 got in store for the technology industry? Can we expect to see flying taxis swooping through our skies and robots roaming our streets? Or will it be another year of Z
Jumping on the news: Babel highlights from 2020
I still get a buzz from coverage; I think that’s pretty important at any level in this job. And with its fast pace and instant impact, issues jump responses are a smart way to ge
How to set up and promote the perfect virtual event or webinar
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned. There are, of course, alternative ways of hosting
Top PR trends: covid communications
I’ll skip all the ‘new normal’, ‘seismic changes’, ‘plunge new depths’ chatter. We know 2020 has transformed the way most industries operate, and PR is no different.
Will Coronavirus disrupt silly season in 2020?
Will Coronavirus disrupt silly season in 2020? For all the talk of the ‘new normal’ in 2020, one area that seems to have been overlooked is the media’s so-called ‘silly sea
Pandemic PR: How sport has proven the power of authenticity
In a ‘normal’ world, professional sport is polarising enough. Stars are regularly antagonised in tabloids, and an executive-level scandal never seems to be too far away either.