Party conference season: a golden opportunity to reposition brands
As this year’s political party conference season draws to a close, it is a good time to reflect on how each of the major parties were able to capitalise on the rather unique oppo
Designing collaborative stories to boost media coverage
The collaborative story This is a practice by which we find a common thread between two or more of our clients, and then pitch a joint briefing to a journalist to offer a rounded v
The right way to take your PR global
With H1 now behind us, many brands are refining plans for the second half of the year. For those with expansion on their mind, this can mean taking their brand communications inter
Behaving like Children: Unleashing Creativity
I recently conducted a training workshop around ‘generating creativity’ for a group of people who tend to be more in the ‘logically thinking, planning space’. The aim
You don’t have to be in London to be a successful tech start-up
London start-up: “If you aren’t based in London – do you even start-up bro?” Every other start-up: “Well, actually…” Sound familiar? Thought so. It’s a bit of a pro
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
PR without borders: an international approach
In today’s connected society, there are a number of reasons why a company or brand may need an international approach when it comes to their public relations strategy. They may b
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho
Brexit – what does it mean for technology, business, and public relations?
The question of what Brexit means for us all is still – 900-odd days after it was voted on – yet to be answered. What we can see is research that suggests the economy w