PR and communications predictions 2022
Will brands shun or stick with social media in 2022? How will businesses leverage PR to engage existing and prospective employees? And, in light of the recent covid announcement, w
The changing social media landscape
I don’t think that any of us could have predicted that a global pandemic would cause us to spend most of 2020 and 2021 in a national lockdown. Apart from the pandemic changing ou
Making a PR research project work for you
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in. Whether it’s within cybersecurity or telecommunicat
Cybersecurity in 2020: tales and trends in the new normal
One thing we often hear from our cybersecurity clients is how rapidly the threat landscape is evolving. Adversaries are relentless in their pursuit of new innovative ways to infilt
How to set up and promote the perfect virtual event or webinar
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned. There are, of course, alternative ways of hosting
A year in the life of PR: Transformation, digital, purpose and press
As 2019 draws to a close and the Babel team wrap up their to-do lists in anticipation of a well-earned break, Babel MD Jenny Mowat makes some observations about the PR industry as
PR lessons from fast-moving politics: key trends and tactics in play
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – an
Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl
Introducing Paid Social Media into Your Business
For many small businesses, and indeed large organisations, the world of paid social media can be likened to a minefield. To help businesses of all sizes understand the place it hol
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea