AI Evolution In All Of Its Sizes
Artificial intelligence, or AI, is a term that gets thrown around a lot, but what actually is it? Strictly speaking, AI is the simulation of human intelligence functions by machine
The top news in tech: the September digest
As journalists returned from their summer holidays, the September headlines were dominated by supply-chain predicaments and semi-conductor shortages, alongside the much-anticipated
The top news in tech: the August digest
This month, I’m pleased to launch a new Babel blog series looking at the top tech news stories, and wrapping up four weeks of content that caught my eye. As PR professionals, it
Spotlight Q&A with Joe O’Halloran, Networking Editor, Computer Weekly and Editor-in-Chief, Rapid TV News
As part of our regular Spotlight interview series we recently spoke to Joe O’Halloran, Networking Editor at Computer Weekly and Editor-in-Chief of Rapid TV News. The relationship
Whitepaper launch: Navigating the nightmare before Christmas: How retailers can maximise share of voice and mind
Black Friday has been and gone, non-essential retailers have thrown open their doors (for a limited time only?), and the Christmas countdown has begun. And yet – both Debenhams a
How to set up and promote the perfect virtual event or webinar
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned. There are, of course, alternative ways of hosting
Top PR trends: covid communications
I’ll skip all the ‘new normal’, ‘seismic changes’, ‘plunge new depths’ chatter. We know 2020 has transformed the way most industries operate, and PR is no different.
COVID-19: Reaction from the tech community
Are we in challenging times or are they strange times? Or maybe these are unprecedented and uncertain times? I think it safe to say that none of these adjectives quite do justice t
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
A degree of public relations: choosing your University course
It is September and the start of a new academic year. For those who finished their A-levels, there were some fairly sizeable decisions to make. University? Gap year? Career path? A