WHITEPAPER LAUNCH: How greentech firms can grow their brand in the year of COP26
As host of COP26, “the world is looking to Britain to deliver,” said Labour leader Keir Starmer earlier this month. “We cannot afford to miss this moment.” The UK has been
The pros and cons of open source for ecommerce
In 2003, the SARS outbreak saw a surge in people afraid to go outside and so start to shop online. Skip forward to the Covid-19 pandemic in 2020 and we saw the stockpiling of essen
Making your voice heard in the aftermath of a cyber attack
If you work in b2b tech PR you are likely to recognise the scenario. Another big brand has hit the headlines, becoming the latest company to be hacked. Sensitive customer data has
Spotlight Q&A with Joe O’Halloran, Networking Editor, Computer Weekly and Editor-in-Chief, Rapid TV News
As part of our regular Spotlight interview series we recently spoke to Joe O’Halloran, Networking Editor at Computer Weekly and Editor-in-Chief of Rapid TV News. The relationship
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Jumping on the news: Babel highlights from 2020
I still get a buzz from coverage; I think that’s pretty important at any level in this job. And with its fast pace and instant impact, issues jump responses are a smart way to ge
Trust, tech, and transformation: key takeaways from Babel’s Retail webinar
In the face of the COVID-19 crisis, it goes without saying that retailers are facing an unprecedented challenge. And for many, this challenge has proved insurmountable – trag
How retail tech comms professionals can help avoid a nightmare before Christmas
You only have to walk down any high street to realise the full impact of the pandemic on the retail sector. Shuttered shops, reduced opening hours and fewer people treading the pav
Managing reputation through a crisis: the legal route
Issues and crisis management can be an incredibly rewarding pursuit. There is a lot riding on the outcome of your work and the counsel you provide. It often gets the adrenaline pum
Why it’s time to scrap FUD as the default narrative in cybersecurity
Fear, uncertainty and doubt. For some, the idea of using FUD (as it’s affectionately known) as a communications tactic to capture attention may send shivers down the spine. Unfor