Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
How to approach Black Friday from a tech PR perspective
The US-born shopping bonanza first made its way to the UK in 2010 via Amazon. It wasn’t until 2013 that Black Friday started to make waves on our high streets, when Walmart-owned
60 Seconds with Babel PR’s Ian Hood
Last week, Babel’s CEO and co-founder, Ian, spoke to Cision Gorkana about his years of experience in the PR industry, the rise of alternative media, and the importance of cre
FAKEBOOK: HOW VIDEO MANIPULATION TECH COULD REVIVE FAKE NEWS
“YOU ARE FAKE NEWS!” “Zero credibility, it’s all fake news.” “The news is fake because so much of the news is fake”. Sound familiar? These are the words of the infamo
A degree of public relations: choosing your University course
It is September and the start of a new academic year. For those who finished their A-levels, there were some fairly sizeable decisions to make. University? Gap year? Career path? A
The value of video
Hi, I’m Troy McClure. You may remember me from such Babel blogs as ‘Krusty the Clown’s greatest PR missteps’… Okay, so that’s not a real Babel blog, but chances a
Can mankind live forever?
“Clearly, it is possible, through technology, to make death optional”. These are the words of Martine Rothblatt, founder of biotech firm United Therapeutics. This opinion is ec
IBC 2018: what can we expect from this year’s show?
Amsterdam may be famous for its beautiful canals, charming architecture and so-called coffee shops. However next month, the city will once again become home to one of the world’s
How can charities use tech to help those in need?
The bad and the ugly side of tech seems to hit the news most days, so it’s rare that we see the good that tech is doing. As a regular volunteer, I have a particularly close conne
Mobile World Congress Americas: who’s got the cutting edge?
In June 2016, CTIA partnered with the GSMA with the objective of bringing more diversity to the US’s largest telecoms trade show. And so, ‘GSMA Mobile World Congress Americas