Droning On
Drones are an ever present part of the news today. Recently it has felt like the majority of articles being written have portrayed these airborne robots as negative tools. When the
Should we fear Artificial Intelligence?
Over the last few years, I’ve had the sinking feeling that I’ve walked into one of the sci-fi films I obsessed over as a child. Stay with me. As with most of our technological
How to broadcast your message in the crowded VoD industry
The past decade has seen a seismic shift across the broadcast industry. Content-hungry viewers have moved from traditional linear TV viewing to accessing more personalised OTT opti
London gets Smart to the IoT
How can businesses harness the internet of things to generate revenue? That’s the question this week’s Smart IoT London show promised to explore. You may not have been able to
Let’s talk chatbots
Once upon a time, messaging apps such as Facebook Messenger, WhatsApp, Slack and Viber did exactly what they said on the tin: provide a platform for the exchange of messages betwee
From post-truth communications to VR – PR in 2017
Evolution in such a fast-moving industry can take time, but calls for the rapid evolution of communications were loud and clear at the PRCA’s “2017: The Year of…” event
Whatever your resolutions and predictions, security must still be paramount
Ok, it’s a pretty obvious statement, but now is the time of year when every publication (and PR agency blog for that matter) is filled with pieces looking at predictions and reso
Babel expands horizons with Cambridge office opening
If you’re keeping up to date with your PR industry news, you might have read that yesterday Babel officially announced the opening of its second UK office. While we’re headquar
Wimbledon 2016 serves up tech innovation to gain fan engagement advantage
As Babel’s resident tennis fanatic and an amateur player, Grand Slam tournaments are as exciting to me as Christmas. So when Wimbledon 2016 kicked off on the 27th June, I was not