Feb 21st 2018

The Geography of MWC

Hot on the heels of my analysis of the market sectors being represented at Mobile World Congress this year I thought it might be interesting to look at the geographic spread of exhibitor companies. They are shown on the map with the size of the red dot being proportional to the number of companies exhibiting.

The most represented country is Spain but that’s probably an aberration since the Fira is obviously an easy place to get to for Spanish companies and there’s also a (very) strong representation from the peripheral industries servicing the sector (marketing, events etc.). Next on the list are the United States (355), China (216), South Korea (198 and a big increase on last year), the United Kingdom (178), France (151), Germany (141) and Israel (116).

The numbers then drop to double figures quite rapidly until you get to the 14 countries represented by a single company, from Costa Rica (with the strangely named 2fun2me) to Vietnam (Viettel Group).

For those of you who think they’ve spotted an obvious error, that tiny red dot to the right of Madagascar, which appears to be swimming in the Indian Ocean, is Mauritius with two companies exhibiting – who knew!