The Babel Blog
Brand Positioning in the Era of Gen-AI
Avoiding becoming part of the AI-Snoozefest It seems to be every other week someone is writing an article on AI. It is the focus of the majority of conversations. I don’t think there has been a day over the last year where it hasn’t been mentioned. Due to all the attention, brands are scrambling to […]
How to hijack the news
How do you hijack the news exactly? News hijacking is the bread and butter of many B2B tech PR campaigns. That’s true for cybersecurity, telecommunications, fintech, enterprise tech, and honestly, pretty much everything else. A news story breaks – maybe another consumer brand hit by a crippling security breach (hopefully not, but that’s a likely […]
Summer is the time to be proactive, not park thought leadership
We’ve all been there. The pace slows. Inboxes quiet. Meetings get postponed. Across the tech and telecoms world, a familiar refrain kicks in for comms teams: “Let’s park that for now.” But for successful organisations, this mindset is a mistake. When everyone else pauses, that’s your chance to drive thought leadership, making your PR campaign […]
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros
Discover the biggest trends from Infosecurity Europe 2025, including quantum computing, AI, and ransomware. Get essential insights for cybersecurity marketing & comms professionals from Babel PR's expert recap.
How to keep thought leadership real in the age of Gen AI
Is this just another article written by GenAI? Yes and no. Yes, I’ve used GenAI a bit to polish the content of this article, but no in that the vast majority of the content, and most importantly, the opinion comes from yours truly. In the industry of PR and media, we are seeing more and […]
