The Babel Blog
MWC 2025: The PR and marketing playbook for February (and beyond)
Five weeks from today, MWC will be behind us — we’ll have sore feet, tired eyes and a lingering tapas addiction (the price we pay for our sins). But with any luck, we’ll have plenty to show for it. For any company working in the sector, you’ll know that the next 4 weeks are crucial to the […]
Babel PR certifies as a B Corporation – why does this matter now and for the future?
As one of the largest, employee-owned, independent tech PR agencies in Europe, Babel’s B Corp recognition marks the first in a range of measures introduced by the agency, all geared towards creating a better and fairer working world. The details … The B Corp certification addresses the entirety of a business’ operations and covers five key impact […]
PR, Marketing and Communications Predictions 2025
Prediction season is nearly over. Our team has been busy securing coverage and creating content for our clients on the key trends and predictions in their respective industries over the past few months, but we wanted to squeeze in some of our own while there’s still time. So, here are our top six PR, marketing, […]
Kickstart Your 2025 MWC Strategy: Essential PR and Marketing Tips for January
As 2025 begins, Mobile World Congress (MWC) looms large on the horizon, offering a stage to showcase your innovations, engage with key decision-makers, and make industry waves. But the investment in MWC only pays off with a well-thought-out PR and marketing strategy. In this two-part blog series, we’ll guide you through the essential steps to take in […]
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotionally compelling campaigns that wouldn’t look out of place in a Super Bowl Ad slot. We’ve seen companies like Workday lead the charge with their Rockstars […]
