Unlocking PR’s potential for fintechs

It’s been a bumpy year in fintech, and whilst we are still seeing some success stories come through, all eyes are focused on the push for profitability and the next IPO watch-list. Daniel referenced Altfi’s Fintech Index, which is certainly a source to watch for tracking the performance of ‘pure play’ listed fintechs.

2) People news, regulation and partnerships 

These are the topics earning the most click-throughs for the AltFi team … everyone just loves a bit of industry movers and shakers gossip!

3) Focus on the short and long-term returns from an integrated marketing/PR campaign 

Maximise ROI by leveraging various marketing and brand elements and tactics, from PR and media relations, to Analyst Relations, social media, content marketing and events & awards.

4) PR the PR and market the marketing 

Internal communications about the value and impact of PR and marketing communications are key, to get wider teams on-board with your marketing and comms focus. Use media coverage, alongside analyst reports or content marketing such as whitepapers or blogs, as an instrument for the sales teams to engage with their active leads.  

5) Pivot the PR focus for your different audiences 

For investors it might be volume and consistency over depth, for customers it’s about thought leadership and bringing out the data impact and for lead gen it could be honing in on pain-point solving – one size doesn’t fit all!

6) Make me famous … but play it safe 

The age old problem of establishing the appetite to stretch the message, add punch vs. playing it safe, and potentially not standing out from the noise. 

7) And one point that attracted general consensus 

Considering how vast and all-reaching it is, fintech is still a niche/small world. People and partnerships are the engine that makes it run, and it’s important to find your tribe, both as fintech specialists and as marketing and comms specialists.