When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
These were the questions we mulled over in-depth as a team late last year. Truly understanding exactly what role PR and marketing communications plays in ensuring that B2B technolo
Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
Leadership in PR: a day in the life of an MD
This week, Babel Consultant Jessie sat down (virtually) with Jenny Mowat, to find out more about leadership in PR, and the day to day life of an MD. What does a typical day look li
FIVE TIPS FOR BETTER SLEEP
During these crazy times, it’s hard to truly switch off. Whether it’s from work, the ongoings in your household or the constant news updates – it can be hard to find some hea
INSTA VS. REALITY – HOW TO GATHER REAL SEARCH INSIGHTS ABOUT YOUR TARGET AUDIENCE
Having been inspired by Declan’s blog on Tiger King meets SEO Queen, I thought I would take the plunge in to the world of search-led insights. I’ve always been fascinated with
Does every year need to be the year of the relationship?
Last week we were lucky enough to be invited as a guest of one our clients to the annual Evening with TechMarketView, which this year centred on why 2019 is the year of the relatio
Avoiding the Whac-a-Mole security response
This year’s Infosecurity Europe was awash with all and sundry from the security sector. Away from the bright lights of the conference floor, the speaker programme covered some fa