U.S. Cellular Launches Mobile TV Service Powered By MobiTV

Service features include ability to download and store content for offline viewing; enhanced user interface for simple discovery and a more personalized experience

CHICAGO and EMERYVILLE, CALIF., August 1, 2011 – Delivering on the increasing demand for mobile media services, U.S. Cellular has launched U.S. Cellular Mobile TV, powered by MobiTV.

U.S. Cellular Mobile TV, a downloadable application, features live TV, video-on-demand programming and the option to download content for offline viewing. Subscribers will have access to top programming from ABC, CBS, NBC, ESPN, The Disney Channel, MTV, Comedy Central and more. In addition to the core entertainment package consisting of news, sports and other select entertainment, genre-specific content packages are also available, including a Spanish-speaking package featuring content from Univision and other providers, and a children’s programming package featuring premium content from Discovery for Families, PBS Kids and more.

“Our partnership with MobiTV represents another opportunity for us to delight customers with quality TV entertainment whenever and wherever they want,” said Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “Additionally, U.S. Cellular Mobile TV will operate on our high-speed nationwide network so users can access information quickly and enjoy everything their cell phone has to offer.”

U.S. Cellular Mobile TV provides subscribers with access to compelling features powered by the latest version of MobiTV, Inc.’s converged media platform. These include an enhanced user interface for simple discovery, providing subscribers with tools to create a more personalized experience, and the ability to download and store content for offline viewing.

“Being selected by one of America’s top carriers not only showcases the strength of the MobiTV technology platform, but also the demand for a reliable and flexible platform on which a service can grow upon,” Charlie Nooney, CEO, MobiTV, Inc.

For more information on U.S. Cellular Mobile TV, other deals, plans and phones, and other restrictions on these offers, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine’s 2011 Readers’ Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About MobiTV, Inc.

MobiTV, Inc. is a leading provider of premium end-to-end mobile media solutions. The MobiTV converged media platform delivers live TV, video-on-demand, and the ability to download-and-store content for offline viewing to millions of users on all major wireless networks and all major mobile operating systems. The MobiTV platform is designed to help carriers monetize their network, allow content partners to extend their reach to millions of mobile viewers and offer OEMs a canvas to market new innovations and device features.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV, Inc.’s convergence-capable platform and some of its patented components, please visit www.mobitv.com/platform-technology.