Tips for creating your brand messaging
American business executive Meg Whitman once said: “When people use your brand name as a verb, that is remarkable.” It obviously helps having a short, snappy and distinctive na
Top 5 summer reads for PR and marketing professionals
Well, the summer is upon us (for now) and for many of those in work it means a bit of a summer break. I’ve had mine, soaking up sun, sherry, and cheese in Jerez de la Frontera, a
Why the PR show must go on despite the summer shutdown!
The never-ending Brexit debacle; the plight of Theresa May and the battle to succeed her as Prime Minister; the fractious diplomatic situation developing with Iran; “the wacky am
Babel expands senior management team with new appointments
Appointments of Jenny Mowat as UK Managing Director, Matt Humphries as International Director and Joanna Timmermann as Head of Creative, Content and Integration
Three steps for creating social media campaigns with impact
Before the internet became a one-stop-shop for information, the number of touchpoints a brand had with its target audience was limited. Today, with the internet at our fingertips,
The right way to take your PR global
With H1 now behind us, many brands are refining plans for the second half of the year. For those with expansion on their mind, this can mean taking their brand communications inter
Behaving like Children: Unleashing Creativity
I recently conducted a training workshop around ‘generating creativity’ for a group of people who tend to be more in the ‘logically thinking, planning space’. The aim
BICS enables world’s first intercontinental 5G roaming service between Europe’s Swisscom and Asia’s SK Telecom
Breakthrough implementation paves the way for global 5G mobility Brussels – Belgium, 16 July, 2019 – BICS, a leading international communications enabler, has established the w
UK world’s biggest target for fraudulent telecoms traffic, BICS data shows
Over 25 million fraudulent call attempts to the UK in 2018 alone, costing industry millions Brussels – Belgium, 15 July 2019 – Criminals are exploiting weaknesses in the UKR
Have you nailed your H2 comms strategy?
It is hard to believe that we’re already over halfway through 2019 and the longest day of the year has come and gone. Fortunately, we’re finally seeing some sunshine and for ma