All I want for Christmas…is tech!
‘Tis the season to make wish lists. But, depending on the industry in which you work, you may feel pretty over Christmas before it’s even begun. In the PR industry, Christmas h
Improving patient care with healthtech
With the ability to save lives, improve quality of life outcomes and better the overall patient experience, the healthtech industry holds huge potential to the shape of the world a
Lighting up the runway: an introduction to fashtech
I have to be honest. When I first heard the phrase ‘fashtech’, my mind immediately went to wearables – namely Apple’s watch. And so, with little to no background in haute c
Has tech gone too far?
I am a fan of technology; after all, I work in the tech PR industry and I am constantly surrounded by gadget this and software that. I’m constantly trying to convince my grandpar
Smart farming: harnessing agritech
We’re going through a transitional period in British farming, which is largely going unnoticed by those outside the industry. Trends in diet and lifestyle – the rise of veganis
Cheers to cheaper roaming!
To use the infamous words of mobile operator Orange, the future’s bright. Today (15th June 2017) is a significant landmark for the mobile world. The European Commission has come
Will we need a kill switch?
They don’t get distracted by social media or the urge to write spontaneous poetry, but seriously, AI in the PR workplace? Here’s a few stanzas of my thoughts on replacing human
I spy some fake news
Since the US Presidential election in November 2016, we have seen the number of ‘fake news’ stories spread like wildfire, fuelled by the speed and ease of the internet. However
Snap-Happy Christmas Everyone!
Christmas is officially on its way: the John Lewis ad has launched. The UK retailer has firmly established its Christmas ad as a key milestone in the build up to the festive season
Going for gold: how marketers jump on the bandwagon of popular sporting events
The growing popularity of sporting events in recent years has been a lucrative advertising foothold for big budget brands looking to spend money promoting themselves to a well-prim