Open Banking Expo: a Vision for a Smart Data Economy
Open Banking Expo 2024 was a hub of innovation and collaboration. As I wandered through the hall, it was clear that the financial industry is undergoing a profound transformation.
My PR Journey: From Graduate Account Executive to CEO
Continuing our founders and leaders series, we have none other than our CEO, Jenny Mowat. Read on to learn about Jenny’s journey in the PR industry, from a graduate account e
MAD Fest 24: Attracting and Retaining Attention
Our CEO, Jenny Mowat, takes us through her highlights from one of the UK’s most prominent marketing and advertising festivals, MAD Fest 2024.
International Women’s Day 2024: Championing women for continuous change
As you may know, “inspire inclusion” is this year’s theme for International Women’s Day. Over a century ago, the first IWD signified women worldwide rallying against patri
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn
Unlocking PR’s potential for fintechs
We are one week on from co-hosting the FinTech B2B Marketing CMO meetup. Joining forces with guest speaker Daniel Lanyon, Editorial Director at AltFi we dove into the Fintech
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
These were the questions we mulled over in-depth as a team late last year. Truly understanding exactly what role PR and marketing communications plays in ensuring that B2B technolo
Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
Leadership in PR: a day in the life of an MD
This week, Babel Consultant Jessie sat down (virtually) with Jenny Mowat, to find out more about leadership in PR, and the day to day life of an MD. What does a typical day look li
FIVE TIPS FOR BETTER SLEEP
During these crazy times, it’s hard to truly switch off. Whether it’s from work, the ongoings in your household or the constant news updates – it can be hard to find some hea