Ready, set, MWC! A look back on January’s coverage highlights
Although it feels as if we have just left the busy festive month of December behind us, the Babel team is now hard at work, gearing up for MWC which is fast approaching. Some of ou
The importance of cybersecurity awareness (beyond the month of October)
If you work in B2B tech PR or marketing, you will no doubt be ‘aware’ that we are in the final few days of Cybersecurity Awareness Month. In fact, you may even question why on
Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
Why 2021 is a crucial year for the growth prospects of greentech firms
“I am told by scientists that 50% of the reductions we have to make to get to net zero are going to come from technologies that we don’t yet have. That’s just a reality.” T
Making your voice heard in the aftermath of a cyber attack
If you work in b2b tech PR you are likely to recognise the scenario. Another big brand has hit the headlines, becoming the latest company to be hacked. Sensitive customer data has
How tech will transform the high street post lockdown
March 11 2020 – the day that the World Health Organization declared the outbreak of COVID-19 a pandemic. The global restrictions on movement over the following 12 months have mea
Why tech will be the key to a cracking Christmas for retailers
The rollercoaster ride of 2020 has no doubt been the most hair raising for retailers. The initial COVID-19 enforced UK lockdown, lasting three and a half months, had a devastating
How retail tech comms professionals can help avoid a nightmare before Christmas
You only have to walk down any high street to realise the full impact of the pandemic on the retail sector. Shuttered shops, reduced opening hours and fewer people treading the pav
Why tech marketers should plan for 2021 with confidence
As soon as we started to appreciate the huge global significance of COVID-19, it was clear that the world of work would never be the same again. Now, six months since the start of
‘STAY ALERT’ TO THE IMPORTANCE OF WORDS AND MESSAGING
“Words are, of course, the most powerful drug used by mankind”. These words are taken from a speech given by the English journalist and novelist Rudyard Kipling in 1923. Events