The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the
The role of security research and threat intelligence in cybersecurity PR
Hacking once existed only in the shadows, but due to the sheer volume of cyber-attacks, it’s forced its way into the mainstream business and news agenda. Despite its prominence i
Communicating impact in tech: why your messages must map against resilience
Business resilience (BR), according to McKinsey, ranks as one of the highest priorities for CEOs in 2023. Grappling with the manifold challenges presented by the current business c
Now is the time for Satellite Internet companies to put their PR plans into orbit
Over the past year, the development of non-terrestrial networks (NTNs) – also referred to as ‘satellite internet networks’ or ‘satcomms’ – has been one of the h
AI Evolution In All Of Its Sizes
Artificial intelligence, or AI, is a term that gets thrown around a lot, but what actually is it? Strictly speaking, AI is the simulation of human intelligence functions by machine
MWC – Analysts, Journalists and (frantic) Activity
As a specialist technology PR agency with a long history representing companies at Mobile World Congress, the telecoms industry’s annual shindig in Barcelona, we are always being
MWC 2023 in numbers
MWC is fast approaching, with 1,600+ companies registered to attend this year. Check out this infographic from Babel’s dedicated telecoms PR team, that illustrates some key e
Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative depl
Technology sector predictions 2023
Following on from our PR sector predictions for next year, it’s time to look ahead to our other great passion – the world of technology. We asked our industry experts t