Unlocking PR’s potential for fintechs
We are one week on from co-hosting the FinTech B2B Marketing CMO meetup. Joining forces with guest speaker Daniel Lanyon, Editorial Director at AltFi we dove into the Fintech
Telecom operators demand justice, ransomware payments must die and X wants to be your bank account – The October Tech Digest
Greetings fellow tech enthusiasts! We are entering the season of hot water bottles (I sleep with one every night!), autumnal leaves, roasts, and Thanksgiving preparations. With the
Four Key Insights for Tech Companies from the AI Summit
The recent AI Summit held in the UK brought together industry leaders, international politicians, and tech visionaries to discuss the future of AI regulation and its impa
Data in PR and Marketing: How to avoid journalists becoming another victim of ‘data distress’
If you work in PR or marketing, data is one of the most important tools in your professional armoury. Data not only proves the value of your profession, from coverage numbers and s
International Cyber Expo 2023 and signs of optimism for 2024
Last week, the International Cyber Expo (ICE) was back; bigger and better than ever. As some of the most innovative cybersecurity companies in the world descended on Olympia, you
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
Sew far, sew good: will Threads disrupt the “Big Five”?
Since its 100 million downloads in the first five days of its launch on the 6th of July, Thread’s positive spotlight as the fastest-growing social media site has dimmed somew
The stage has been set for Connected Britain – 3 tips for maximising media coverage from the show
With less than two months to go until Connected Britain, the marquee event for Britain’s digital infrastructure players, the past week seems to have set the stage for the sh
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the