Babel Insights: Analyst Q&A with Teresa Cottam, Chief Analyst, Omnisperience
Here at Babel we really cherish the relationships we build, not only with our clients and service providers, and the media, but also analysts – key influencers in the world of bu
How to set up and promote the perfect virtual event or webinar
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned. There are, of course, alternative ways of hosting
Trust, tech, and transformation: key takeaways from Babel’s Retail webinar
In the face of the COVID-19 crisis, it goes without saying that retailers are facing an unprecedented challenge. And for many, this challenge has proved insurmountable – trag
Why tech will be the key to a cracking Christmas for retailers
The rollercoaster ride of 2020 has no doubt been the most hair raising for retailers. The initial COVID-19 enforced UK lockdown, lasting three and a half months, had a devastating
5G PR – Full steam ahead or full of hot air?
So here we are. Apple has jumped onboard the 5G hype train. Often the conductors of the mobile landscape, Apple had waited behind its rivals before finally launching the iPhone 12
Ciena selects Babel to spearhead its US trade media and business press programmes
Leading global networking systems, services and software provider, Ciena, has selected Babel to drive its US trade and international business press programmes, becoming the company
How retail tech comms professionals can help avoid a nightmare before Christmas
You only have to walk down any high street to realise the full impact of the pandemic on the retail sector. Shuttered shops, reduced opening hours and fewer people treading the pav
Top PR trends: covid communications
I’ll skip all the ‘new normal’, ‘seismic changes’, ‘plunge new depths’ chatter. We know 2020 has transformed the way most industries operate, and PR is no different.
Why tech marketers should plan for 2021 with confidence
As soon as we started to appreciate the huge global significance of COVID-19, it was clear that the world of work would never be the same again. Now, six months since the start of
Agriculture 4.0 – why the digitalisation of farming is a smart choice
Farming is one of the oldest professions, with prehistoric records indicating it could date back as far as 23,000BC. And, like many other industries today, farming is experiencing