Media relations, and the importance of being a journalist’s best friend: PT I
Welcome to my first Babel blog! Having recently joined the London team, I wanted to focus on a topic which I personally feel is one of the most important within our industry: media
Effective B2B media monitoring (minus the cost)
[vc_row][vc_column][vc_column_text]Almost everyone working in PR and communications with B2B companies struggles with media monitoring. When I have conversations with clients about
GDPR – one month to go
This week marked a major point in everyone’s data regulation diaries: one month to GDPR compliance. There was a time when we had to spell out this acronym, but by now, understand
Instagram: the new shop window?
It’s a Sunday evening and I’m browsing through Instagram. My feed is full of friends’ weekend adventures, holidays, engagements, the latest recipe from Joe Wicks, and a spatt
TV technology, slot machines and Elvis? It must be NAB….
Babel has worked with companies in the broadcast, video and media space for many years, and as part of this has delivered countless NAB campaigns. Our expertise in this sector mean
USA Today, Tomorrow and into the Future
Babel may be headquartered in central London, but we are an agency with an international reach, and have invested heavily in one particular territory, possibly the most important i
Half man/half machine
Cyborgs are a reality; living, breathing and walking among us. Think I’m joking? Just ask Elon Musk, who believes that in order to stay relevant (and avoid becoming “house cats
Hollywood tech: Futuristic gadgets making movies memorable
I love a bit of futuristic tech in a film, from the hoverboard in Back to the Future to the lightsabres in Star Wars; it’s the iconic gadgets that make these movies so memorable.
Media training matters
Media interviews have the potential to be hugely influential. Done right, they can cause your business’ sales to skyrocket, improve brand perception and mitigate crises. But hand
Help, the robots are coming (to help)!
Science fiction films tend to paint a pretty bleak picture of how the introduction of robots will result in apocalyptic scenarios, with robots taking over. Whilst it’s hard to sp