Serving up a team of tech PR champions – part 2
In this second and final part, we take a look at the ladies of Babel and how their tech PR skills translate into championship-winning tennis. Who in the team is serving the aces? And who is setting the PR industry on fire? Find out here…
Narelle Morrison, COO and Co-Founder– Steffi Graf (GER)
On court, Graf was interesting to watch; versatile, athletic and a record breaker. She’s often been credited for popularising tennis in her native Germany. Narelle is a true ambassador for PR and her enthusiasm, connections and knowledge of the industry are reasons as to why people flock to – and stay – at Babel. A glittering and accomplished career.
Sarah Alonze, Associate Director – Garbiñe Muguruza (ESP)
I’m biased and tooting my own horn a bit, but I think I’m most similar to Garbiñe Muguruza in both style and personality – a fiery, aggressive player with flat, powerful groundstrokes who takes calculated risks rather than going for the outright winner. Informed PR that packs a punch.
Sally Douglas, Associate Director – CoCo Vandeweghe (USA)
While Sally is a leader, she’s in her element as part of a team – similar to Vandeweghe, who is adept in singles, but excels in doubles. Consistency and strategy are the lynchpins for both of these ladies; try ruffling the feathers of either and you’ll be sorely disappointed. Sally delivers tech PR campaigns as efficiently and impactfully as one of Coco’s speedy serves.
Katie Finn, Senior Campaign Director – Sloane Stephens (USA)
Sloane Stephens has steadily made her way up the WTA rankings due to a number of impressive performances and trophy wins at majors. She’s an all-court player, competent with all shots. Katie is an all-rounder, able to turn her hand to any PR task with an ease and ability that other PR professionals envy.
Holly Ashford, Senior Content Writer – Camila Giorgi (ITA)
It’s hard not to be intimidated by Camila Giorgi. Feisty and outspoken, she’s one of the hardest hitters on the female tour. Holly’s knack for journalism means everything she delivers for clients is evocative and punchy; a pleasure to read. Holly crafts word combinations and turns of phrase with flair, much like the artistry of Giorgi’s aggressive serve-forehand combinations.
Jennifer Atkinson, Campaign Manager – Heather Watson (GBR)
Heather is yet to win a Grand Slam trophy but has the potential to go far in the game. Jen shares Watson’s amazing footwork and timing – which is not surprising given Jen’s prowess as a hockey player. Jen also possesses a good sense and feel for PR. Honing this skill and intuition will help her to generate results like never before. Variety is the spice of Jen’s PR life – and Watson’s shot making.
Sophie Payne, Campaign Manager – Naomi Osaka (JPN)
According to a recent GQ article, Naomi Osaka is the coolest thing in tennis today. On court, she’s confident and ruthless; an underdog on paper but able to fell the greatest of giants – Serena Williams included. Sophie has natural aptitude for PR; her commitment and ability to learn quickly achieves fantastic results. While she doesn’t have the experience of other players, Osaka – like Sophie – has the potential to become a champion.
Pippa Woodruff, Campaign Executive – Genie Bouchard (CAN)
Genie and Pippa have both the brains and the brawn. While Bouchard is known for her modelling outside of the court, her performance on court is encouraging, despite some recent issues with form. Pippa is the new kid on the block at Babel and is getting to grips with PR. But there’s no doubt Pippa will win ‘Newcomer of The Year’ as she serves up some great results for clients.
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