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Technology PR agency based in London
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Egnyte

Home / Projects / Egnyte
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  • Team lead: Paul Campbell
  • Email: paul@babelpr.com
  • Phone: +44 (0)20 7434 5550
  • Client: Egnyte
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Share and share alike

The challenge:

Today’s enterprises demand secure file sharing services to support collaboration amongst staff and customers. The file sharing market had been dominated by providers such as Dropbox and Box, however these companies do not give enterprises the flexibility and security they require. Egnyte’s challenge was to prove the value of its hybrid file sharing solution to the enterprise, and how it can suit the needs of a specific business.

The solution:

Babel created a program of intense media activity to generate awareness for Egnyte in the UK. This included a media tour and a string of written and spoken opportunities. The result has been coverage in tier-one enterprise technology and national media, including The Times and Guardian, supporting Egnyte’s position as a major competitor in the enterprise file sharing space.

The outcome:

Egnyte’s position as a leader in file sharing has been defined – it is now challenging shoulder-to-shoulder with more established brands like Google and Dropbox. The company is recognised for winning major enterprise customers such as Red Bull and M&C Saatchi, and having unique integrations with key enterprise applications, such as Microsoft Office.

was last modified: October 5th, 2016 by Ian Hood

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