Cello launches exclusive Android TV range in partnership with Google

Cello launches exclusive Android TV range in partnership with Google

Bishop Auckland, UK, August 27th British TV manufacturer Cello Electronics today announces the launch of their brand new range of smart, Android TVs, developed in partnership with Google.

The Bishop Auckland-based electronics firm, and last remaining LED TV manufacturer in the UK, worked closely with Google to develop an exclusive range of smart TVs, which come with Google Assistant, Chromecast and Google Play Store all built in to one device, straight out of the box.

With this added technology and functionality, the new range makes watching TV simpler than ever. Viewers can activate the built in Google Assistant by saying ‘Okay Google’ or pressing the mic button on the remote to ask for their favourite shows or check the football scores.

Cello’s new smart series also incorporates Google’s Chromecast technology, which allows you to cast photos, video and other content from your Android device straight to the TV.

Fast facts:

  • The range will launch with screen sizes from 24 to 50-inches, with larger formats to follow later in the year.
  • With Google Play Store built in, viewers can also access a huge range of apps and services, whether that’s streaming or downloading your favourite content from Netflix, Youtube, and Disney+, to catching up with shows you missed through BBC iPlayer.
  • Cello TVs also include Freeview Play, which allows users to access 85 additional channels plus 20,000 hours of on-demand content, for no extra cost.
  • Prices start at £179.99 for the 24-inch model.

Brian Palmer, CEO of Cello Electronics said “Partnering with Google has been a fantastic move for us as a British business. To be able to give our customers viewing choices not only from Google Play Store and Freeview Play content, but to be able to cast directly from your phone to the TV is technology that we’re thrilled to share.”

Developed exclusively by Google for Cello Electronics, the new Android TV range is available to buy on Amazon, eBay and through a number of online retailers.


About Cello Electronics

Cello Electronics is the only LED TV brand that still manufactures products in the UK. From its production line in Bishop Auckland, County Durham Cello makes all of their LED TVs from 16″ to 85″. Cello products are distributed throughout the UK and beyond.

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