The Babel Blog
Analyst relations in 2024: preparation, preferences, and predictions
When it comes to reaching out to prospective customers and building brand awareness, we all know that there are many different routes one can take with varying levels of success. And, as the economy and budgets tighten, it is vital that any communications investments are used wisely. Babel did some research on this last year. […]
International Women’s Day 2024: Championing women for continuous change
As you may know, “inspire inclusion” is this year’s theme for International Women’s Day. Over a century ago, the first IWD signified women worldwide rallying against patriarchal societies. Today, amidst digital democracy, online activism often goes unnoticed and gets lost in the noise. Yet, this day embodies women’s collective efforts to exist in an equitable society. […]
Navigating the MWC 2024 Maze
Seven members of team Babel entered Barcelona’s enormous Fira for Mobile World Congress this year. 2024’s edition of MWC was my sixth, putting me right in the middle of that pack; three have seen (many) more, three have seen less. That’s quite a fun place to be. You get to hear stories of shows gone by, the […]
2024: The Year of Tech Regulation?
With 2023 (unofficially) dubbed the ‘year of AI’ across the tech industry, I’d like to make my own prediction for the coming year: 2024 will be remembered as the year of tech regulation. In previous months, we’ve already seen significant developments in regulation across all the sectors Babel works in, although 2024 will likely be the year […]
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn’t always the most natural of networkers, these events offer the right balance of learning and facilitated group discussion. This then means you have natural conversation starters in your […]