Mobile World Congress PR Support
Talk to Babel about MWC PR support. With more than 50 years cumulative experience at the event we know how to create the opportunities and how to exploit them.
Maximising attention at MWC19 Barcelona
MWC19 Barcelona may be just four days in February but, for many companies in the mobile and related sectors, getting the most out of the event is one of their critical success factors. Here at Babel we understand how to deliver results from the considerable investment our clients make in the event. No other PR agency knows MWC better than us – over the years we’ve designed and implemented dozens of highly successful campaigns; everything from messaging and content development to media and analyst outreach, awards, speaking opportunities, major product launches, press conferences, entertainment and stunts. Those campaigns have delivered awareness and significant new business opportunities for big brands and small and it’s why our clients come back to us year after year.
Perhaps the most important piece of advice we can give any company considering MWC PR campaign options is not to leave it too late. For most of our campaigns, we start in the prior year with detailed tactical design, messaging, content development, speaking submissions and awards entries. Outreach to industry analysts for briefings starts in December with calls to media targets coming on stream in January and continuing through February.
The thing to remember is that although you may well be meeting journalists at the event itself you actually want them producing editorial that your customers and prospects will see pre-event so that they are encouraged to meet you and your team on the stand. Additionally, think carefully about the timing of your announcements – every year we are asked to make announcements for clients during one of four MWC show days. Unless it’s for one of the world’s biggest mobile or tech brands, there really isn’t any point, it stands every chance of getting lost in the noise. Announce pre-event and you’ll give your prospects a reason to visit.
Mobile World Congress is different for every company exhibiting but one thing is common to all; if you have taken the decision to exhibit, you’ve made a considerable investment in time, money and resources. You’ll be one of more than 2000 companies vying for the attention of 100,000+ visitors (not to mention 3,600 members of the international press and media). Talk to Babel about making sure it works for you.
If you would like to discuss the options for for support, please contact us at [email protected]
Babel clients on Sky News at MWC2018
A last minute call from Sky News in the days leading up to MWC2018 meant Babel team members acting as the news organisation’s on-the-ground film crew for the event and naturally enough, it was Babel clients featuring. It’s just one example of the close relationships we have with the influential media.
It’s not all work!
Mobile World Congress is hard work but that doesn’t mean you can’t relax. For the Babel team, and our clients and friends, one of the highlights of the social schedule is the boat party we now host every year in conjunction with The Mobile Network.
BABEL PRE-MWC19 EVENT – AUDIO RECORDING
On Friday, November 23rd 2018 Babel held a panel discussion with a group of key influencers from the media and analyst community examining how attending companies can best communicate on the run up to MWC19 Barcelona and during the event itself – key themes, media focus, what to do and importantly, what not to do. Zoe Kleinman, technology reporter at the BBC, chaired the discussion and she was joined by Paul Sandle, technology correspondent, Reuters, Julian Bright, senior analyst, Ovum and James Pearce, deputy editor, Capacity.
Register to listen now:
INFLUENCERS UNITE TO DISCUSS MWC19 BARCELONA
Most people associate this time of year with autumn leaves and darker nights. However, for mobile sector specialists like myself, this time of year marks the acceleration of the annual Mobile World Congress cycle. Preparations for MWC19 Barcelona are already underway, if we’re lucky we’ll get a short break for Christmas and activity won’t calm down until mid-March, when the dust finally settles on the show. But, what does this preparation and activity look like?. Read more
The Big Map of Mobile
Which countries are the powerhouses of the mobile industry? Those of of who have been working in the industry will all have our ideas but we decied to test our own assumptions by analysing the companies that exhibited at Mobile World Congress (MWC) earlier this year. It’s the biggest event in the sector and so ought to be a reasonable barometer of where the action is at. Read more