Mobile World Congress PR Support
Talk to Babel about MWC PR support. With more than 50 years cumulative experience at the event we know how to create the opportunities and how to exploit them.
Maximising attention at Mobile World Congress
MWC may be just four days in February/March but, for many companies in the mobile and related sectors, getting the most out of the event is one of the year’s critical success factors. Here at Babel we understand how to deliver results from the considerable investment our clients make in the event. No other PR agency knows MWC better than us – over the years we’ve designed and implemented dozens of highly successful campaigns; everything from messaging and content development to media and analyst outreach, awards, speaking opportunities, major product launches, press conferences, entertainment and stunts. Those campaigns have delivered awareness and significant new business opportunities for big brands and small and it’s why our clients come back to us year after year.
Perhaps the most important piece of advice we can give any company considering MWC PR campaign options is not to leave it too late. For most of our campaigns, we start in the prior year with detailed tactical design, messaging , content development, speaking submissions and awards entries. Outreach to industry analysts for briefings starts in December with calls to media targets coming on stream in January and continuing through February.
The thing to remember is that although you may well be meeting journalists at the event itself you actually want them producing editorial that your customers and prospects will see pre-event so that they are encouraged to meet you and your team on the stand. Additionally, think carefully about the timing of your announcements – every year we are asked to make announcements for clients during one of four MWC show days. Unless it’s for one of the world’s biggest mobile or tech brands, there really isn’t any point, it stands every chance of getting lost in the noise. Announce pre-event and you’ll give your prospects a reason to visit.
Mobile World Congress is different for every company exhibiting but one thing is common to all; if you have taken the decision to exhibit, you’ve made a considerable investment in time, money and resources. You’ll be one of more than 2000 companies vying for the attention of 100,000+ visitors (not to mention 3,600 members of the international press and media). Talk to Babel about making sure it works for you.
The Changing Face of MWC – Apple, the elephant in the room
Watch Babel’s 2015 panel session looking at the brands expected to dominate the event:
- Keith Dyer – Editor, The Mobile Network
- Scott Bicheno – Editorial Director, Telecoms.com
- Ronan De Renesse – Practice Leader for the Consumer Technology, Ovum
It’s not all work!
Mobile World Congress is hard work but that doesn’t mean you can’t relax. For the Babel team, and our clients and friends, one of the highlights of the social schedule is the boat party we now host every year in conjunction with The Mobile Network.