Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo
Industry Thoughts: An interview with Natalie Bannerman, Capacity Magazine’s Reporter
Here at Babel we really cherish the relationships we build, not only with our clients and service providers, but also the media we engage with on a daily and weekly basis. The firs
What will the office of tomorrow look like?
As I was writing the title for this blog, I realised that rather scarily, the ‘office of tomorrow’ – a futuristic one with interactive screens and capabilities similar to Tom
How will AI evolve the PR industry?
Artificial Intelligence – or AI as it’s commonly known – is a popular buzzword in most industries. But recent headlines have cast negative shadows over the technology when it
PR without borders: an international approach
In today’s connected society, there are a number of reasons why a company or brand may need an international approach when it comes to their public relations strategy. They may b
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho
Brexit – what does it mean for technology, business, and public relations?
The question of what Brexit means for us all is still – 900-odd days after it was voted on – yet to be answered. What we can see is research that suggests the economy w
Lifting the lid on Netflix
The rise of Netflix has shaken up TV schedules, given Hollywood cause for concern and led to reports of the first case of Netflix addiction in India Currently boasting 139 million
What will 2019 have in store for fintech post Brexit?
With all of the uncertainty around Brexit (and the future of business, innovation and growth in the UK), many could be forgiven for thinking there has been a downturn in new invest