You don’t have to be in London to be a successful tech start-up
London start-up: “If you aren’t based in London – do you even start-up bro?” Every other start-up: “Well, actually…” Sound familiar? Thought so. It’s a bit of a pro
Big ambitions, small budget: PR strategy for start-up success
As a specialist technology PR agency (that works with companies big and small, and at all stages of growth), we understand how difficult it can be for start-ups wanting to get thei
Industry Thoughts: An interview with Jo Timmermann, Babel’s Director
On the 11th June, Babel will be hosting its own London Tech Week event: Harnessing the power of the media to grow your start-up. As the second in our Industry Thoughts series, I sa
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo
Industry Thoughts: An interview with Natalie Bannerman, Capacity Magazine’s Reporter
Here at Babel we really cherish the relationships we build, not only with our clients and service providers, but also the media we engage with on a daily and weekly basis. The firs
What will the office of tomorrow look like?
As I was writing the title for this blog, I realised that rather scarily, the ‘office of tomorrow’ – a futuristic one with interactive screens and capabilities similar to Tom
How will AI evolve the PR industry?
Artificial Intelligence – or AI as it’s commonly known – is a popular buzzword in most industries. But recent headlines have cast negative shadows over the technology when it
PR without borders: an international approach
In today’s connected society, there are a number of reasons why a company or brand may need an international approach when it comes to their public relations strategy. They may b
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho