Supply chain complexity presents a simple opportunity for technology
The vulnerabilities inherent in our global supply chains have been brought to the fore in recent months. We’ve seen how semi-conductor scarcity continues to blight the global aut
Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Making a PR research project work for you
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in. Whether it’s within cybersecurity or telecommunicat
Risky business: the increasingly complex reputation landscape
Reputation has always been a tricky business to be in. Maintaining and managing relationships between individuals and organisations and their stakeholders has been around far longe
What MWC Barcelona has taught us about the future of trade shows
Yes, it was four months late and it was a scaled down and a hybrid event, but MWC actually happened in June; a huge triumph for the GSMA and a big positive for the telecoms and eve
Making the most of an English summer with July’s coverage highlights
As COVID restrictions begin to lift, the Babel team has undoubtedly enjoyed getting back to a somewhat ‘normal’ working life. With journalist lunches now resuming and the Babel
WHITEPAPER LAUNCH: How greentech firms can grow their brand in the year of COP26
As host of COP26, “the world is looking to Britain to deliver,” said Labour leader Keir Starmer earlier this month. “We cannot afford to miss this moment.” The UK has been
Ships, greenhouse gas emissions and… software enhanced sails?
Sailing meets software development to tackle climate change: Babel looks at the ways in which cargo ships are reverting back to using sails to tackle spiralling greenhouse gas emis
Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex