The changing social media landscape
I don’t think that any of us could have predicted that a global pandemic would cause us to spend most of 2020 and 2021 in a national lockdown. Apart from the pandemic changing ou
A look back at October’s coverage highlights
The month of October, it’s fair to say, was a particularly noisy media month. Facebook rebranded itself as ‘Meta’ while facing its biggest crisis since Cambridge Analytica,
The importance of cybersecurity awareness (beyond the month of October)
If you work in B2B tech PR or marketing, you will no doubt be ‘aware’ that we are in the final few days of Cybersecurity Awareness Month. In fact, you may even question why on
Enough of virtual communications, let’s get back to real life!
An urgency to return to real life If there was one lesson that we all learnt during the Covid-19 lockdowns, it was that being in each other’s company is unrivalled by virtual com
So, you want your tech story in the mainstream media…
It shouldn’t surprise anyone that one of the most common requests we get at Babel is, ‘How do we get our technology story featured in the mainstream national and international
Supply chain complexity presents a simple opportunity for technology
The vulnerabilities inherent in our global supply chains have been brought to the fore in recent months. We’ve seen how semi-conductor scarcity continues to blight the global aut
Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Making a PR research project work for you
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in. Whether it’s within cybersecurity or telecommunicat
Risky business: the increasingly complex reputation landscape
Reputation has always been a tricky business to be in. Maintaining and managing relationships between individuals and organisations and their stakeholders has been around far longe
What MWC Barcelona has taught us about the future of trade shows
Yes, it was four months late and it was a scaled down and a hybrid event, but MWC actually happened in June; a huge triumph for the GSMA and a big positive for the telecoms and eve