What MWC Barcelona has taught us about the future of trade shows
Yes, it was four months late and it was a scaled down and a hybrid event, but MWC actually happened in June; a huge triumph for the GSMA and a big positive for the telecoms and eve
Making the most of an English summer with July’s coverage highlights
As COVID restrictions begin to lift, the Babel team has undoubtedly enjoyed getting back to a somewhat ‘normal’ working life. With journalist lunches now resuming and the Babel
WHITEPAPER LAUNCH: How greentech firms can grow their brand in the year of COP26
As host of COP26, “the world is looking to Britain to deliver,” said Labour leader Keir Starmer earlier this month. “We cannot afford to miss this moment.” The UK has been
Ships, greenhouse gas emissions and… software enhanced sails?
Sailing meets software development to tackle climate change: Babel looks at the ways in which cargo ships are reverting back to using sails to tackle spiralling greenhouse gas emis
Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex
Data-driven May – coverage highlights
May was awash with client activity. Whether it was virtual events or industry research, Babel seized several fantastic opportunities to position our clients as leading voices withi
Why 2021 is a crucial year for the growth prospects of greentech firms
“I am told by scientists that 50% of the reductions we have to make to get to net zero are going to come from technologies that we don’t yet have. That’s just a reality.” T
The pros and cons of open source for ecommerce
In 2003, the SARS outbreak saw a surge in people afraid to go outside and so start to shop online. Skip forward to the Covid-19 pandemic in 2020 and we saw the stockpiling of essen
All action in April: coverage highlights
The theme of our March coverage really showed how we can maximise on calendar events like International Women’s Day and Budget announcements. April had fewer of those opportuniti