WHERE SHOULD B2B TECHNOLOGY COMPANIES INVEST?
Some of the most common questions we are asked by B2B technology companies investing (or revising their investment) in media relations support in the European market are: Where sho
Leapwork selects Babel to drive multi-market PR campaign
No-code test automation platform Leapwork has selected Babel to drive its UK and US communications programme as part of the company’s international growth strategy. Following a
So, you want your tech story in the mainstream media…
It shouldn’t surprise anyone that one of the most common requests we get at Babel is, ‘How do we get our technology story featured in the mainstream national and international
PR predictions for 2020
Making predictions in the world of public relations and communications is always a dangerous thing, but now that 2020 has arrived, here’s a list of five that I feel reasonably co
MWC – A Guide to the Halls of Horror
It’s now less than three weeks until the madness that is Mobile World Congress starts again. As usual, the Babel team will be there in force again this year representing a wide r
Effective B2B media monitoring (minus the cost)
[vc_row][vc_column][vc_column_text]Almost everyone working in PR and communications with B2B companies struggles with media monitoring. When I have conversations with clients about
Facebook and Cambridge Analytica – it’s time to make choices
First appeared in PRWeek: https://l.babelpr.com/ocvnd The revelations surrounding Cambridge Analytica and Facebook revealed by The Observer and Channel 4 are shocking but it was e
The Geography of MWC
Hot on the heels of my analysis of the market sectors being represented at Mobile World Congress this year I thought it might be interesting to look at the geographic spread of exh
Top of the Pops at MWC – What a Difference a Year Makes
Here at Babel, we’ve been deeply involved in the mobile sector ever since the company was founded, so it won’t come as any surprise that we have a big team at Mobile World Cong
Those pesky journalists
A couple of weeks ago I penned a blog entry that was critical of both Google and major brands with regard to the shit storm surrounding ad placement on YouTube. Those brands had di