ChannelAdvisor

Delivering Data to Create Trending Stories

THE CHALLENGE

Working globally with e-tailers, brand manufacturers and giants like Amazon and eBay, ChannelAdvisor had a compelling take on the future of retail with a thriving content pipeline but its present and reach in the UK was limited. Babel was enlisted to devise a consistent and regular PR outreach programme to enable visibility and UK business potential.

THE SOLUTION

Babel devised a data-driven campaign around Cyber Week and Christmas to support rapid media attention and market awareness. The research data was used to create ‘trend’ stories around mobile sales in the UK and retailer social media strategies including Snapchat, as well as harnessing data to piggyback on wider market news.

THE OUTCOME

Widespread coverage across retail and marketing media, plus significant national media hits, including The Telegraph, Daily Express, The Spectator, Business Matters, Retail Week, The Drum, Digital Marketing and Internet Retailing. This created relationships with a number of top tier journalists and created a volume splash of visibility to revitalise the company’s position in the UK market.

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