IFSBringing IFS Into The Business Conversation
IFS’s business is tightly aligned to five vertical sectors – the company only serves customers within these areas. The market is dominated by larger legacy incumbents, long sales cycles and a solution requiring significant investment. As such, demonstrating deep knowledge of customers’ businesses and articulating the benefits of IFS’s solution over larger competitors is key to driving leads and sales.
Babel developed a comprehensive campaign leveraging a range of tactics: interviews with trade media de-positioning competitors, bylines in vertical media and news hijacking and expert commentary on prevalent business issues. The programme is designed to ensure IFS is viewed as prospective customers’ best choice of ERP, EAM, or FSM solution provider.
Across a six month period overall coverage numbers increased by 100%, with an up-tick in the quality of pieces, executive visibility and engagements with spokespeople on social media platforms.
Babel successfully positioned IFS at the heart of the conversations that matter – from servitisation in manufacturing to the EU’s AI strategy and beyond – whilst taking the fight to, and winning against, legacy incumbents.