TrintechDriving Digital Transformation In Accounting
Trintech’s suite of accounting software for the mid-market is a solution to move finance teams into the modern digital age. Trintech sought an agency to take the lead on exploring accountant pain points through content marketing, PR and social media content creation for the UK, US and in the Nordics.
Babel developed a comprehensive content and thought leadership programme in collaboration with our international partners and the client. Creating a range of content in different formats for different stages of the sales funnel, Babel’s communications work is raising awareness of the pain points accountants face, showing them a potential solution, and driving new leads for Trintech’s sales team to convert.
Babel’s work with Trintech has seen coverage appear in key titles within the business and finance media, taking the company’s thought leadership out to new audiences.
The content created to raise awareness and nurture people through the sales funnel has seen a 600% increase in page views relative to previous content. Combined with a social engagement that is helping to grow Trintech’s organic reach, the Babel team is actively helping Trintech grow its business in a competitive market in turbulent times.