Passes the Test with Flying Colours
Device and network testing has become integral to the mobile ecosystem, without it chipset makers, handset manufacturers and operators would not be able to meet with demand and time to market pressures. In an ever-evolving tech landscape, Anite has presided over developments in 3G, LTE and now 5G, it was imperative it was seen as a market leader in the space.
Babel PR developed a campaign based on Anite’s authority in the field of mobile network and device testing, worked around planned announcements and industry commentary to emphasise innovation, progress and opinion. The campaign targeted high-profile telecoms trade and vertical press, across key global markets, to clearly differentiate Anite in a sector that is constantly adapting to meet the needs of new markets.
The profile of both Anite’s device and network testing divisions was raised considerably over a five-year period their news and views regularly featured in the publications that matter. Consequently the company was acquired by Keysight Technologies in 2016.