Getting your story into the right media at the right time is one of the most effective ways of reaching your target audience. The Babel team has strong relationships across technology, business, national, consumer and vertical sector media and a reputation for providing journalists with relevant information when they need it.
We know these publications well – we know which ones are right for you and what stories they’re interested in.
We’re always on the lookout for story angles and we respond quickly to make sure our clients are part of the story. Take Intercede, an expert in digital identity. Hardly a week goes by when we don’t hear about a massive data breach where cyber criminals have gained access to consumer data by hacking passwords. When Mark Zuckerberg himself was the victim, there was no time to waste.
We quickly worked with Intercede to craft a comment and pitched and distributed this to the media. The key here was timing – Intercede’s comment was available before the media had written up their stories. The result was widespread coverage in national and technology media, including Daily Mail, Daily Express, The Register, SC Magazine and IT Pro, along with more than 200 other publications.