Why ‘it’s PR, not ER’ has never rung truer
For many in PR, on the rare occasion something happens that feels truly catastrophic, your line manager will usually sidle up to you and tell you how they did much worse once to a
Knocking it out of the park with November’s coverage highlights
In November, the Babel team welcomed our newest member, Pippa Cranham, who joined us as a director. Already Pippa has hit the ground running, doing some fantastic work for our new
The top news in tech: the November digest
In October the topic that everyone was talking about was Facebook (sorry – Meta). Last month, it was COP26. A record number of delegates and world leaders gathered in Glasgow to
The changing social media landscape
I don’t think that any of us could have predicted that a global pandemic would cause us to spend most of 2020 and 2021 in a national lockdown. Apart from the pandemic changing ou
Do telecoms journalists plan on attending MWC 2022?
The question of whether key telecoms media will attend MWC Barcelona 2022 at the same levels as pre-covid, or instead report on it from the sidelines as many did this year, is an i
A look back at October’s coverage highlights
The month of October, it’s fair to say, was a particularly noisy media month. Facebook rebranded itself as ‘Meta’ while facing its biggest crisis since Cambridge Analytica,
The importance of cybersecurity awareness (beyond the month of October)
If you work in B2B tech PR or marketing, you will no doubt be ‘aware’ that we are in the final few days of Cybersecurity Awareness Month. In fact, you may even question why on
Enough of virtual communications, let’s get back to real life!
An urgency to return to real life If there was one lesson that we all learnt during the Covid-19 lockdowns, it was that being in each other’s company is unrivalled by virtual com
So, you want your tech story in the mainstream media…
It shouldn’t surprise anyone that one of the most common requests we get at Babel is, ‘How do we get our technology story featured in the mainstream national and international
Supply chain complexity presents a simple opportunity for technology
The vulnerabilities inherent in our global supply chains have been brought to the fore in recent months. We’ve seen how semi-conductor scarcity continues to blight the global aut